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Marketing Consultant 1992-present

Consumer Products
• Supervised local research studies of Coca-Cola products—Dasani Drops, Vitamin Water, Powerade
• Conducted focus groups & consumer research studies for Boeing Credit Union.
• Developed product manager training for Ride Snowboard executive teams.

Sporting Goods
• Developed marketing plans for Olofson public shooting range.
• Surveyed gun show attendees to improve marketing performance of shows.
• Analyzed promotion efforts for gun show producer & airgun distributor.
• Created sales training materials for telephone staff at airgun distributor.

• Conducted focus groups for online diabetes care site.
• Performed consumer research for PR Pharmaceuticals veterinary care products.

Industrial Products
• Identified $700,000 in duty drawback refunds for Boeing Commercial Aircraft
• Assessed U.S. market potential for Chinese glassware & epoxy exports.
• Trained Hong Kong and Chinese industrial product sales reps.


Marketing Professor

Drake University College of Business 2001-present
• Served 3 years as Associate Dean of Academic Affairs, College of Business
• Received Harry Wolk award twice for outstanding research efforts.
• Received award as outstanding undergraduate teacher.
• Awarded business school & university grants for research & faculty development.
• Taught marketing management, international marketing & sales.
• Published 39 refereed research papers, including 18 journal articles.

Pacific Lutheran University 1991-2001
• Received 1st Interstate Bank Teaching Excellence award and research grants.
• Published a Journal of Marketing article and 16 other refereed papers.
• Promoted to associate professor 2 years early.


Facile with Microsoft Office (Word, Excel, Powerpoint)


Ph.D., Marketing University of Washington 1990
M.A., Chinese studies University of Kansas 1986
M.B.A. University of Kansas 1980
B.A., biology University of Kansas 1976


College coursework in Spanish, German and Mandarin Chinese


Firearms, gung fu, herpetology

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